freelancer
Email Verified Carol Kgafela
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Member since 07/18/2022

You're only as good as your last gig!

  • $150.00 / hr
  • Botswana
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Carol Kgafela is a seasoned Brand Architect with experience in Communications and Digital Marketing, Internal Communications Strategy, Brand Management, CSI, Public Relations and Journalism. With over 12 years’ experience in the industry, Carol is proficient in streamlining marketing approaches to connect with target consumers with a goal to build and identify with successful brands built on self-definition, transparency, authenticity, consistency and accountability.

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Experience

Lead Consultant

  •  Media Mogul
  •  Oct 2021 - Present

Lead communications consultant and strategist responsible for client services and tailor making strategies and plans for an all inclusive and effective staff communication and engagement as well as Public Relations and all stakeholder engagement.

Marketing and Sales Manager

  •  Obert Fitness
  •  Oct 2021 - Present

Part time sales and marketing manager responsible for stakeholder management and sponsorships for the FNB Kazungula Bridge Marathon. The inaugural Kazungula Bridge Marathon was held in February 2022 and made history as the biggest local marathon outside of Gaborone.

Communications and CSI Coordinator

  •  CEDA
  •  Nov 2018 - Oct 2021

CEDA is a local DFI that provides financial and technical support for business development with a view to promote viable and sustainable citizen owned business enterprises. My role as Communications and CSI Coordinator included creating communications content on behalf of an organization and reconciling the company’s economic objectives with the contribution it can make to the community, the territory and all stakeholders involved.

Acting PR and Foundation Manager

  •  Orange Botswana
  •  Jun 2017 - Oct 2018

As the Acting PR Manager it was my duty to create and maintain a favourable public image for my employer by communicating programs, accomplishments and/or points of view. I am also responsible for the management of the public relations department budget.

Public Relations and Foundation Officer

  •  Orange Botswana
  •  Apr 2015 - May 2017

• Media relations
• Handle all media enquiries
• Events planning and management
• Management of Social Media pages
• Press release and creative articles (writing and placing in the media)
• CSR work – identification of worthy projects and coordination of implementation

Internal Communications Officer

  •  Orange Botswana
  •  May 2013 - Mar 2015

Orange Botswana is a major player in the telecommunications industry, as the ICO, my role was to manage all communications and events/activations that were targeted at our internal audience – staff.

Public Relations Practitioner

  •  Hotwire PRC
  •  Oct 2012 - Apr 2013

Hotwire PRC is one of the leading public relations consultancy agencies in the country.


DUTIES
• Media relations
• Handle all media enquiries
• Events planning and management
• Press release and creative articles (writing and placing in the media)
• CSR work – identification of worthy projects and coordination of implementation
• Design communication leaflets
• Conduct interviews with the media

Education

Masters in Media and Communication

  •  University of Botswana
  •  Aug 2021 - Present

Currently pursuing my Masters degree in Media and communications with specialization in public relations and ethics.

Bachelor of Media Studies

  •  University of Botswana
  •  Aug 2005 - May 2009

Certificate in Marketing Management: Principles and Practices

  •  University of Stellenbosch
  •  Mar 2021 - May 2021

Certificate in Digital Marketing

  •  University of Cape Town
  •  Mar 2020 - May 2020